Building The Brand
The Call Doctor Company has sole ownership of the proprietary tradename, plus all rights to the 1-800-CALL DOC toll-free phone number. We plan to establish a national network of housecall physicians to provide cost-effective, in-home physician care under the Call Doctor brand.

To achieve a high degree of market penetration, we are creating awareness of and preference for our brand through a variety of techniques...

• Each van we put on the road is a rolling billboard.
  
  
• Flyers, radio and television advertising reach our patient core population.
  
  
• Comprehensive marketing and communications programs are directed to a broad audience encompassing patients, families, managed care organizations, payors, group medical practices/PPOs, and self-insured corporations.